Penn State Ag Sciences Newsline -- February 19, 2008
Raising organic beef can be lucrative, but challenging (:46)
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Suggested Intro:
NATURAL AND ORGANIC BEEF ARE A GROWING SEGMENT OF THE AMERICAN MARKET, WITH STRONG PRICES AND HIGH DEMAND. BUT A BEEF SPECIALIST IN PENN STATE'S COLLEGE OF AGRICULTURAL SCIENCES SAYS THE GRASS MAY NOT BE AS GREEN AS IT LOOKS ON THE ORGANIC SIDE. MORE FROM GARY ABDULLAH:
Story:
(:15) DEMAND FOR NATURAL AND ORGANIC BEEF IS GROWING, AND MANY SMALL PRODUCERS ARE CONSIDERING THE LEAP INTO THESE SPECIALTY MARKETS MORE THAN EVER. BUT PENN STATE ANIMAL SCIENTIST JOHN COMERFORD SAYS TRADITIONAL CATTLEMEN WILL FIND THAT THE CHALLENGE OF RAISING NATURAL BEEF IS ONLY HALF OF THE STORY:
Comerford Actuality:
(:18) "MOST PRODUCERS DON'T DO A GOOD JOB OF MARKETING, AND THOSE THAT KNOW HOW TO DO A GOOD JOB OF MARKETING OFTEN AREN'T THE BEST PRODUCERS. AND SO, THAT KIND OF CONTRAST IS A REAL CHALLENGE FOR PRODUCERS THAT ARE USED TO BEING ABLE TO FEED CATTLE WELL, BUT DON'T KNOW A LOT ABOUT HOW TO GET A CONSUMER TO BUY THEIR PRODUCT."(:14) COMERFORD SAYS SMALL BEEF PRODUCERS CAN LEARN ABOUT NATURAL AND ORGANIC PRODUCTION AT A SPECIAL WORKSHOP BEING OFFERED AROUND THE STATE BY PENN STATE COOPERATIVE EXTENSION. FOR MORE INFORMATION, CONTACT YOUR COUNTY EXTENSION OFFICE. I'M GARY ABDULLAH.
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